Do you know your insurance professional?
- Heather Reed
- Oct 7, 2024
- 2 min read

Independent and captive insurance agents are two types of insurance professionals who play different roles in the insurance industry. Here are the key differences between the two:
Relationship with Insurance Companies:
Independent Agents: Independent agents are not employed by any specific insurance company. They work as intermediaries, representing multiple insurance companies and offering policies from various insurers.
Captive Agents: Captive agents are exclusive agents who work directly for a specific insurance company. They represent only that company's policies and products.
Product Availability:
Independent Agents: Independent agents have the flexibility to offer a wide range of insurance products from multiple insurance carriers. They can compare policies and coverage options from different companies and help clients choose the most suitable one.
Captive Agents: Captive agents can only offer insurance products from the company they work for. They have in-depth knowledge about their company's policies and products but have limited options compared to independent agents.
Compensation Structure:
Independent Agents: Independent agents usually receive commissions based on the policies they sell. They may also receive additional compensation or incentives from the insurance companies they work with.
Captive Agents: Captive agents are generally paid on a salary or commission basis by the insurance company they represent. Their compensation structure may vary based on the company's policies.
Business Ownership:
Independent Agents: Independent agents often own their own agencies or work as part of independent insurance brokerage firms. They have more control over their business operations and can make decisions regarding marketing, staffing, and other aspects of their agency.
Captive Agents: Captive agents are employees of the insurance company they represent. They do not own the business and work within the guidelines and policies set by the company.
In summary, independent agents offer more choice and flexibility to clients by representing multiple insurance companies, while captive agents exclusively sell policies from one insurance company. Independent agents focus on personalized service and advocacy, while captive agents specialize in promoting their company's products.
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